From a Family Vision to a Global Manufacturer
Innovative Cleaning Products Since 1977
Flacer was founded in 1977 by Flavio Ceri in Vado, Italy, as one of the country’s first producers of environmentally conscious cleaning products.
Today, under the leadership of Matteo Ceri, Flacer has grown into a European benchmark in mono-dose manufacturing for household care, producing over 1 billion tablets annually and exporting to more than 30 countries.
Our success is built on Italian engineering, a commitment to sustainability, and long-term partnerships that prioritise trust, quality, and innovation.
TIMELINE
1977 Foundation of Flacer in Vado, Italy
1996 Market leader in dishwashing tablets production in Italy
2004 Matteo Ceri assumes leadership
2007 Expansion with new 5,000 m² factory and warehouse
2025 Establishment of Flacer Iberia SL, strengthening Southern Europe
Values
Innovation • Responsibility • Sustainability • Partnership.
Advanced Manufacturing. Proven Performance
Flacer’s two main production sites near Bologna combine Italian precision, high-capacity automation, and strict quality control to deliver consistent, sustainable results.
With an annual output of over 1.4 billion tablets and 15 million kg of Oxi powder, our facilities include dedicated R&D and QA laboratories, automated packaging lines, and flexible batch sizes ideal for private label and contract manufacturing.
We produce
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Multi-chamber pods (liquid + powder)
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Mono- and multilayer tablets
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Oxi powders and Anti-Calc tablets
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Liquid ADW Gel, Machine Cleaner, and Rinse Aid
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WC tablets
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Descaler tabs.
All products are manufactured to meet IFS HPC, ISO, AISE CleanRight, FSC, RSPO, and EU Ecolabel standards, ensuring safety, efficiency, and sustainability.
Comprehensive Mono-Dose Solutions for Every Need
Flacer offers a complete range of dishwashing and laundry detergents, developed for performance, safety, and sustainability.
Each formula and packaging solution can be tailored for private label or brand owners , always made in Italy.
Dishwashing Range
All-in-One Tabs · Classic Tabs · Capsules · Powder · Machine Cleaner · Rinse Aid
Laundry Range
Pods · Powder · Liquid · Oxi Powders · Anti-Calc Tabs · Machine Cleaner Tabs
From dishwashing to laundry care, Flacer delivers reliability, flexibility, and eco-efficient performance, helping your brand stay competitive in every category.